Using a blog to market and promote your business

10^th August, 2010

Since the creation of blogging, blogs have increasingly become a more and more popular way to promote a business. You could argue that clever blogging is to repeat keywords you want to target; you should do this just enough times to establish a theme… I agree you should take full advantage of this in your post titles, categories and pages URL however remember to keep your blog personal as this should encourage readers to engage with you.

The hard work is keeping your blog updated regularly, the more you post the more often Search Engines will send their crawlers to your site to index it. This could mean new blog posts will appear in Google within days or even hours rather than weeks! A fact about website marketing is this… Search engines like Google will reward sites that submit regular and unique content to the web!

So why are blogs good for business? Well, apart from the above and boosting your search results blogging allows businesses to engage with their customers! You could use a blog to actively ask customers / readers for their opinion or feedback. You can keep people up to date on the latest news / events. Your blog can give value (free tutorials or information about products or services) to its readers and let people know who you are, what you think and your business plans for the future.

And on that note, I hope you are enjoying our Tidy blog? Any feedback or comments you have would be great…