22nd November, 2024
Google has released its latest core algorithm update in November 2024, bringing yet another shift to how search rankings are calculated.
These core updates are a crucial part of Google’s ongoing efforts to improve the quality and relevance of its search results. Website owners, SEOs, and businesses should take note of the potential impacts on their rankings and traffic.
Key highlights of the November 2024 update:
1. Focus on content quality
Google continues to prioritise high-quality, relevant, and user-first content. Websites that provide thin or low-value content are more likely to be penalised. Content that is clear, engaging, and addresses user needs will rank higher.
2. Local SEO considerations
For local businesses, this update further sharpens Google’s focus on location-specific content. Optimising your Google Business Profile, using location-based keywords, and ensuring accurate contact details can help maintain or improve local rankings.
3. User experience and technical performance
Page speed, mobile responsiveness, and accessibility are critical components of Google’s ranking criteria. Websites offering a seamless browsing experience, especially on mobile devices, are better positioned for improved visibility.
4. The importance of E-A-T
Google is increasingly rewarding websites that demonstrate expertise, authoritativeness, and trustworthiness. For industries such as health, finance, or law, it’s more important than ever to provide fact-checked and well-researched content. Read More.
5. Evaluating AI-generated content
While AI-generated content is gaining popularity, the update highlights the need for such content to deliver genuine value. Over-reliance on generic or unrefined AI text could hurt rankings. If your website has been affected by the November 2024 update, Google advises improving the quality of your content. Take the time to review underperforming pages and align them with user needs. Recovery from a core update may span several months and often requires consistent effort to meet Google’s evolving standards.
What can we expect for Google Search in 2025?
Looking forward to 2025, we are likely to see an even greater emphasis on personalisation, as Google refines its ability to serve search results tailored to user intent. AI integration will continue to evolve, influencing how content is evaluated. There will likely be stricter benchmarks for quality, alongside an increased focus on mobile-first indexing, accessibility, and overall user experience.
To stay competitive, businesses should embrace these changes, prioritising original, user-focused content, technical SEO, and a strong mobile strategy. Agility and continuous improvement will be key to thriving in an ever-changing digital landscape.
Need help navigating Google’s algorithm changes or improving your online presence? Get in touch with Tidy Design today! Our team is ready to optimise your website, ensuring it’s user-friendly, SEO-driven, and aligned with your business goals. Thanks for reading about Google’s November 2024 Core Update. And thanks, ChatGPT, for assisting in creating this post.
Until next time, keep it Tidy!
Mike