14th April, 2025
Considering a Website Re-design in 2025?
In today’s digital-first world, your website is often the first impression of your business – and we all know how important first impressions can be. Whether you’re a local business based in Portsmouth or a global brand, having a well-designed, user-friendly, and high-performing website can make all the difference.
But what actually makes a good website? And if you’re considering a website re-design, what should you be thinking about?
Here at Tidy Design, we’ve been designing bespoke websites for nearly two decades, helping businesses across Hampshire, and beyond to stand out online. So, let’s explore the key ingredients that go into crafting a great website in 2025.
1. Clear Purpose and Messaging
A good website starts with clarity. What do you want visitors to do? Whether it’s contacting you, making a purchase, or learning more about your services, your website should guide users seamlessly towards that goal. Clear headings, concise copy, and prominent calls-to-action (CTAs) all play a role in delivering a message that resonates.
2. User Experience (UX)
User experience is key. Navigation should be intuitive, content should be easy to digest, and the site should work well across all devices. Responsive design, accessibility considerations, and fast loading speeds are no longer optional – they’re essential for keeping users engaged and reducing bounce rates.
3. Strong Visual Identity
Your website should reflect your brand. From typography and colour palette to imagery and graphics, consistency across every page helps to build trust and recognition. A good website doesn’t just function well – it looks and feels like your business.
4. Built for Performance
Speed matters. Google takes site speed and performance into account when ranking pages, and users expect websites to load quickly. A well-built website should be optimised from the ground up – that includes compressed clean code, optimised images, and minimal use of plugins.
5. SEO-Friendly Structure
Good design goes hand in hand with good SEO. Clear page structures, clean URLs, keyword-optimised content, and proper use of meta data all help your site rank better in search engines. If you want your business to be discovered online, SEO should be considered from day one.
6. Secure and Maintained
With cybersecurity threats on the rise, it’s essential your website is secure and regularly maintained. An SSL certificate, regular plugin updates, backups, and performance checks will help protect both your site and your users.
7. Easy to Update and Manage
We believe a good website should be future-proof and easy to manage. A bespoke WordPress build gives you control without compromising on design or functionality. You should be able to add blog posts, update content, and manage your site with confidence. While free or paid WordPress themes and plugins may offer convenience, they rely on third-party code. This means updates and long-term support aren’t always guaranteed. A bespoke WordPress build, crafted specifically for your business, offers greater stability, security, and flexibility – ensuring your website remains reliable and easier to manage over time.
Is 2025 the Year for Your Website Re-design?
If your current website isn’t performing as well as it should – maybe it feels outdated, slow, or hard to update – then now could be the perfect time for a refresh. A re-design isn’t just about aesthetics; it’s an opportunity to align your digital presence with your business goals and audience needs. We’ve also covered some key Website Design Principles for 2025 in a separate post – perfect if you’re gathering ideas and planning your next steps.
At Tidy Design, we specialise in creating bespoke, SEO-friendly WordPress websites that reflect your brand and perform well on Google. Based in Southsea, Portsmouth, we’ve helped a wide range of businesses improve their online presence – and we’d love to help you too. Please get in touch with our team to chat about your goals, and how we can help bring them to life!
I hope you enjoyed this post, until next time, keep it Tidy!
Mike