30th August, 2024
Refreshing Your Website With a Subtle Redesign.
In the fast-paced digital world, staying current is vital, but that doesn’t always mean a complete overhaul of your website. A subtle redesign can breathe new life into your site, keeping it fresh and engaging without the disruption and cost of a full-scale transformation.
The Power of Subtlety
A subtle redesign focuses on refining existing elements rather than starting from scratch. By updating specific components and sections, you can modernise the look and feel of your website while preserving its core identity. This approach allows you to make improvements that enhance user experience, aesthetics, and functionality without overwhelming your audience with drastic changes.
A Strategic Approach to Modernisation
Subtle redesigns are not only cost-effective but also provide a strategic way to implement change gradually. Benefits of this approach include:
The opportunity to test their impact on user behaviour by introducing changes. You can gather data and make informed decisions about further updates.
Minimise disruption by avoiding a complete overhaul. You reduce the risk of alienating users who are accustomed to the current design. Subtle changes are easier to accept and integrate into the user experience.
Managing cost. A full redesign can be expensive and time-consuming. A subtle redesign spreads the work and costs over time, making it a more manageable investment.
The Drip-Feed Approach
One of the key advantages of a subtle redesign is the ability to drip-feed updates. Instead of rolling out a new design all at once, you can introduce changes progressively. This approach keeps the website evolving, providing continuous value to users while maintaining a sense of familiarity.
By refreshing your website with subtle changes, you can achieve a modern, user-friendly design without the need for a large-scale overhaul. It’s a smart, strategic way to stay relevant, enhance user experience, and manage costs effectively.
Our Approach to the Subtle Redesign
When it came to refreshing our own website (Summer 2024), we embraced the philosophy of subtle redesign, focusing on incremental changes that deliver a significant impact. Our strategy began with the homepage, where we carefully updated specific sections to set the tone for the entire site.
Sectional Updates with a Ripple Effect
We started by refining key areas of the homepage. For instance, we introduced rounded corners to various elements, adding a modern touch that softened the overall look. This design choice wasn’t confined to the homepage; it was gradually implemented across other sections of the site, creating a cohesive visual experience without the need for a full redesign.
Site-Wide Enhancements Through Navigation and Footer Updates
One of the most effective ways to ensure that every page on the site reflected the redesign was by updating the navigation and footer. These global elements were carefully refined, ensuring that the redesign’s impact was felt throughout the site. By updating the navigation menu and footer, we managed to introduce fresh design elements across all pages, enhancing the user experience consistently.
A Flexible Call to Action
Another significant update was the introduction of a new call to action (CTA) feature. This updated CTA design offers flexibility in background colour choices allowing for greater versatility in how we guide users through the site. This feature was implemented across various pages, ensuring a unified approach to user engagement and conversion.
The Result: A Cohesive, Modernised Experience
With core business hours dedicated to working on clients’ websites, our own site can sometimes be overlooked. However, by adopting a subtle redesign approach, we refreshed the look and feel of our site without the extensive time commitment required for a full redevelopment. By concentrating on specific sections, components, and global elements like navigation and the footer, we effectively applied the redesign across the entire site. The outcome is a modern, engaging website that maintains continuity without the disruption of a complete overhaul.
A useful, powerful and cost effective approach, if you’re interested in how you can benefit from a subtle redesign, reach out and we can discuss areas of improvement.
Luke